Georgia Tech Alumna Goes for Graphic Design Gold With Team USA
As a graphic designer for Team USA, Georgia Tech graduate McLain Broussard helps bring the excitement of the 2026 Milan Cortina Winter Olympics to life through dynamic digital visuals. From preparing social media design themes months in advance to creating real-time graphics for medal-winning performances, Broussard’s work ensures fans around the world can instantly celebrate historic moments. Her journey from Georgia Tech cheerleader to Olympic designer reflects the power of preparation, adaptability, and creative passion.
Preparation and execution are essential to Olympic success, both for athletes and for the creative teams supporting them. For McLain Broussard, a Georgia Tech alumna and graphic designer for Team USA, those principles guide her work behind the scenes of the 2026 Milan Cortina Winter Olympics.
Broussard and her team begin crafting winter-themed design language for Team USA’s social media channels nearly a year in advance. By preparing templates and visual elements ahead of time, they can quickly produce polished graphics when medal moments unfold live on the world stage.
Her passion for graphic design began at Georgia Tech, where she was a cheerleader managing the team’s social media account. Originally a computational media major, Broussard switched to literature, media, and communication after discovering her love for visual storytelling. Seeing shirts she designed worn across Bobby Dodd Stadium confirmed that she had found her calling.
After graduating in 2020, Broussard completed a postgraduate internship with Georgia Tech Athletics and later worked with the University of Missouri football program. She joined Team USA as a contractor ahead of the 2024 Paris Summer Olympics and now serves as one of three graphic designers supporting the Olympic and Paralympic Games.
During the Paris Games, one of her graphics featuring Simone Biles and Jordan Chiles gained national attention when it was shared by President Joe Biden and former President Barack Obama and Michelle Obama. For Broussard, moments like that reaffirm her passion for celebrating athletes and amplifying their stories.
At the Milan Cortina Games, one of her favorite designs honors snowboarder Chloe Kim, who became the first woman to medal in three consecutive Olympic halfpipe events. Another standout graphic highlights the U.S. Biathlon team in action, showcasing Broussard’s attention to composition and brand identity. She credits her Georgia Tech education for shaping her disciplined approach to design, blending creativity with analytical thinking.
When the Paralympics conclude on March 15, the work will not slow down. Broussard and her team will immediately begin preparations for the 2028 Los Angeles Summer Olympics, continuing their mission to capture and share the passion of Team USA with audiences worldwide.
